If you find yourself uncertain about the right compensation model for your paid influencer partners, you are not alone. Two things that we do know for sure are that inflation has impacted influencer ...

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A decade ago, Influencer Marketing was an experimental tactic, with one-off partnerships and short-term gains. Now the channel is driving impact at every stage of the marketing funnel - from awareness ...

Dick’s is placing an emphasis on engaging customers through social media after a successful employee influencer program. "The program's continued success and the growing demand for authentic, ...

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research ...

Creator-led influencer marketing and user-generated content (UGC) initiative helps brands earn more Google reviews and local reviews, strengthening social proof, brand trust, and local SEO-with no ...