When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Budget planning is one of the most critical and complex parts of running effective PPC campaigns. It’s not just about allocating dollars; it’s about aligning spend with business goals, market dynamics ...

You paid good money for that visitor, but it’s wasted unless that landing page can deliver the goal you have for the campaign. Great, but what should those goals be? Let’s look at four common goals of ...

From business models to sales bottlenecks, here’s how top media buyers align paid campaigns with what clients care about most. Many agencies and marketers believe that success in paid media is ...

Budget planning is one of the most critical and complex parts of running effective PPC campaigns. It’s not just about allocating dollars; it’s about aligning spend with business goals, market dynamics ...