Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Google updates search algorithm to combat explicit deepfakes, improving content removal and adjusting rankings to protect users from non-consensual imagery. Google updated its algorithm to combat ...

Forbes contributors publish independent expert analyses and insights. I write about fitness, health and wearable tech Algorithms have taken on an almost mythical significance in the modern world. They ...