In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

Rockstar Games just revealed the second trailer for its highly anticipated Grand Theft Auto 6, and several references in the new trailer have fans believing Sony does have a marketing deal with the ...

Sony has reportedly "locked down marketing rights" to Rockstar's game-changing GTA 6 for its PlayStation 5 and upcoming beefed-up PlayStation 5 Pro consoles. Sony would be silly not to throw whatever ...

ASIA-PACIFIC Four months after appointing Young & Rubicam Brands as its regional advertising agency, Sony has rolled out a US$4 million integrated push that the electronics giant hopes will rejuvenate ...

“We’re really excited to be working with Sony across all disciplines and across the region,” said Craig Mapleston, managing director at Iris Singapore. “Sony has always shown a real appetite for ...

Sony is set to launch the Xperia 1 VII on May 13. Ahead of the event, leaked promotional material and images have confirmed several key features. The phone will come in three colors: black, green, and ...