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We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Continuous software delivery startup Harness Inc. said today it has entered into a definitive agreement to acquire a rival company called Split Software Inc., which specializes in feature flag ...

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