Content marketing is one of the most common and powerful marketing tools for startup founders. The reason is simple - it could be done cheaply, and at the same time it could have huge impact if done ...

There are two main publishing paths: traditional publishing and self-publishing. Each has its pros and cons. Books have a timeless nature to them. Long after you’ve retired from active business, your ...

Writing can at times feel like birthing a Honda Civic: It's hard. It's not pretty. You sweat a lot. And writing can feel like inching your way along a pitch-black, long tunnel. You can make out only ...

This third entry in an occasional series from Roy Peter Clark, who witnessed the Poynter Institute’s founding, explores its history in honor of its 50th anniversary. It would be hard to estimate how ...

A blank email canvas can be an exciting project, but also potentially an intimidating place to start. Your resources to conceptualize, strategize, write, design and deliver your campaigns can greatly ...

Right now, AI, particularly ChatGPT, is on everyone's lips. We are experiencing a historical turning point, and the advent of this innovative technology is certainly going to have disruptive effects ...

Academics in nearly every college or university setting write as part of their careers, and yet few faculty members identify as writers. There are real ramifications to this paradox. Importantly, the ...

This article explores how modern technology supports Israeli students during thesis writing, from digital research tools to ...

In the iconic 1984 film The Terminator, the killing machine’s murderous pursuit of the resilient and persistent Sarah Connor epitomizes the “unity of opposites” principle in dramatic writing which ...

As AI cements itself firmly into classrooms, one large and lingering question concerns when and how students can use it appropriately. It takes only seconds to plug a writing prompt into a generative ...

The bestselling author has written 212 books and counting, but she cares deeply about serving her readers well, each and every time Lizz Schumer is the senior books editor at PEOPLE. She has been ...