Consumer insight platform Jornaya introduced an index to track the behavior of consumers shopping for health insurance. The Insurance Shopping Activity Index predicts the likelihood of consumers ...

New sensor-based technology developed by Indian IT services company Infosys Technologies provides information to retailers and consumer products companies on shopper behavior. The technology, called ...

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Businesses come in many shapes and sizes, but they all have one thing in ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Here's the latest news from Middle Tennessee State University. Middle Tennessee State University assistant professor of marketing Gaia Rancati takes pride in preparing her students for the fast-paced ...

In the age of commerce media, closed-loop measurement (CLM) has emerged as a powerful tool for marketers and retailers looking to engage with consumers across the open web. By providing valuable ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

The way business is done has changed; retailers are increasingly leveraging smartphone apps to enhance the shopping experience, streamline operations, and boost sales. These apps, which many users ...