The rise of the internet, then social media, then the ubiquity of smartphones each successively raised questions about how journalists think about and interact with the people on the receiving end of ...

Pop history of audiences through the ages. Walks us through the different types of audiences and the history of their changing behaviors, what science has to say about how our brains respond to what ...

The trick to sounding conversational, particularly when reading a script, is to imagine you’re talking to a specific audience member. That’s advice I received years ago at an audio storytelling ...

Wouldn’t it be great if you could click a button and magically reach everyone who’s interested in your products or services? Well, in-market segments in Google Ads are pretty close to that! This type ...

This commentary was first published on Paragon’s website and is republished here with permission. Much has been published this summer about recent audience losses at public media news stations.

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re ...

Linda Kaye does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...