The Food and Drug Administration has said it is banning the use of Red No. 3, a synthetic dye that has long been used in the U.S. to color certain foods, such as candies and colored beverages, as well ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

As the days get shorter, cooler, and darker during the fall season, a pop of color in your wardrobe can help power your outdoor workouts and boost your mood. As summer slides into autumn, and precious ...

Spot the robin’s egg blue of a Tiffany box, and you know there’s luxury inside. Or the sturdy brown of the UPS truck, and you expect reliable service. Yellow Minions make you smile, and Valentino’s ...