User-generated photos and videos are a largely untapped resource for advertisers. The challenge is leveraging the inventory. A few startups have offered up solutions: GumGum helped L’Oréal place ads ...

There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

Pandora's new Responsive Mobile Display focuses on viewability by automatically adjusting to the size of the phone's screen. Image source: Pandora Media, Inc. With its strong quarterly beat and raise ...

These new ads take advantage of the natural behavior of mobile users and offer advertisers a larger creative canvas. The ad experience lives within the square space that houses album art, fitting ...

Nielsen said it has acquired Visual IQ, a specialist in the “multi-touch attribution” (MTA) advertising model, which has increasing appeal to brands looking to track impressions across multiplying ...

A keynote at Google’s Marketing Live event showed a new AI-powered visual search results that feature advertisements that engage users within the context of an AI-Assisted search, blurring the line ...

Discovery ads, which Google announced at Marketing Live, fits the visual theme that Philipp Schindler, Google chief business officer, talked about in his opening remarks at the event on Tuesday in San ...