People with aphantasia—individuals who report experiencing no visual imagery at all—also showed reduced activation of the brain's visual cortex in response to sounds, according to a new study. The ...

Your ability to notice what matters visually comes from an ancient brain system over 500 million years old.

Neuroscientists have been trying to understand how the brain processes visual information for over a century. The development ...

Whether we’re staring at our phones, the page of a book, or the person across the table, the objects of our focus never stand in isolation; there are always other objects or people in our field of ...

Picture a strawberry. Most people can easily distinguish between that image in their mind’s eye and an actual strawberry. Now researchers say that they’ve worked out how the brain draws this ...

When we watch someone move, get injured, or express emotion, our brain doesn’t just see it—it partially feels it. Researchers found eight body-like maps in the visual cortex that organize what we see ...

When you see a bag of carrots at the grocery store, does your mind go to potatoes and parsnips or buffalo wings and celery? It depends, of course, on whether you're making a hearty winter stew or ...