When an Indian company tried to sell its Swastika brand of clothing in the West, it was not quite prepared for the backlash. Why? Well, in Hindu culture the swastika is a highly revered religious ...

Web Content Management vendor Ektron, Inc. has taken aim at web content localization. The latest updates to their CMS 300 and CMS 400 .NET products include powerful new tools and support for ...

In the past month, two clients have made a move to expand their service and products into several other regions of the world. If you're thinking about it, too, be advised that moving into new markets ...

Few e-commerce companies launch with the intention of growing a multinational retail business. However, when their website begins to receive inquiries and sales from abroad, many companies start ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. Customers expect a lot from a company, especially when the ...

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. However, in the ...

In global markets, effective SEO extends beyond keywords and backlinks. It must consider cultural nuances to resonate with diverse audiences with different languages and needs. This article explores ...