Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Blinking at you. Waiting for you to say something. In the last few months, I’ve written 20 pieces that have been viewed over two million times. But every time I write, there are still moments where I ...

With a title like that, I suppose this article better be a homerun. The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That’s a lot of time spent on just one ...

Automattic Inc., the company that runs WordPress.com and contributes to the open-source WordPress content management software, today released a new artificial intelligence-powered tool that can help ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

If you’re a business owner, you probably know that things don’t just get rolling on their own. It’s a work in progress. Getting your name out there takes time, effort and sometimes determination ...

As so much writing is being done right now during the COVID-19 outbreak, causing a content tsunami for clients who likely feel overwhelmed at the sheer volume of options to read, I wanted to highlight ...

I started writing this blog (aka column) in February of 2007. It was originally hosted on BNET, then CBSNews (as “Sales Machine”) and since 2011 on Inc.com (as Sales Source). I’ve twice built this ...