Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

In an era of digital distraction, focus apps have emerged to help users maintain concentration and productivity. These apps employ gamification techniques to encourage deep work. However, research ...

Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...

The word “gamification” has become a buzzword in recent years. But actually, the idea of making software as easy and enjoyable to use as a video game has a lot of merit – and it's one that's becoming ...

In an era of dwindling attention spans and relentless digital noise, brands face an uphill battle to capture — and keep — consumer interest. Traditional advertising no longer cuts it; passive ...

Brands from Adidas to Duo Lingo use gamification to engage audiences. Danni Smith of Jaywing explains how the power of play can boost customer confidence and loyalty. Gamification has been one of the ...

In a world where the majority of children spend hours a day playing computer or console game, researchers are starting to utilize those habits for the better. The use of gamification -- using game ...

In 2011 there was a loud buzz about gamification — the use of game elements such as point systems and graduated challenges for activities not usually considered games. An online game called Fold.it ...

Jason is the CEO of Sozo Labs, focusing on building VR and immersive apps that deliver real business value for their customers. Remember gamification? It took the business world by storm about 10 ...

Have you ever wished tasks could feel less like a chore and more like a challenge you actually want to tackle? Gamification might be the answer. By turning everyday responsibilities into small, ...

Gamification in healthcare is gaining momentum, with attempts to apply gaming principles to improve patient clinical outcomes. This trend establishes the need for a “digital practitioner” who channels ...