When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Web3 technologies are transforming traditional loyalty programs by making them more flexible, interoperable, and user-centric, ushering in a new era of digital rewards that can be traded, transferred, ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

AUSTIN, Texas--(BUSINESS WIRE)--F45 Training, a leading global fitness community specializing in innovative, functional group workouts that are fast, fun, and results-driven, announced today the ...

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

DUBLIN--(BUSINESS WIRE)--The "Brazil Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics ...