Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign ...

Since its introduction in 2021, Performance Max has gained traction for its ability to streamline performance marketing, especially for businesses looking to scale efficiently. However, as the PPC ...

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...