Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...
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Influencer Marketing Experts Think Geography Is Now a Better Predictor of Purchasing Behavior Than Age
As consumers' relationships with technology and personal tastes change, brands must be ready to pivot their marketing strategies accordingly. While that's always been true, these switch-ups are now ...
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