Before 1973, most health insurance in the U.S. was nonprofit. Plans like Blue Cross were founded by hospitals to help patients afford care — everyone paid the same rate regardless of age or health. The focus was on community benefit, not profit margins. ▪️ What changed? The 1973 HMO Act under President Nixon opened the door for for-profit insurers. Rising medical costs, hospital consolidation, and Wall Street investment shifted health coverage from a community service to a commercial product. ▪️

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Saskatchewan Blue Cross plans include access to professional mental health and wellness support. No commutes, no waiting, just support—on your terms. | Saskatchewan Blue Cross