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Beats by Dre has launched its new Powerbeats Fit earbuds with a humorous campaign featuring National Football League stars Saquon Barkley, Justin Jefferson, and Jayden Daniels competing to become the brand's next ambassador. In "They Stay in Your Ears," created by Mirimar, the three athletes audition while demonstrating the earbuds' secure fit during intense physical activity. Each is led to believe they're the favorite by a manipulative agent. https://bit.ly/4mASAAt | Adweek
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