🎤 It’s been a record year for Scotland’s red meat sector, but challenges remain. In our latest video, Iain Macdonald breaks down the 2025 Red Meat Industry Profile the facts, the figures, and the opportunities ahead. 📊 Watch now and read the full profile here - https://ow.ly/UIoP50X0klU #RMIP2025 #ProudlyScotch #BehindTheBrand | Quality Meat Scotland (QMS)
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🎤 It’s been a record year for Scotland’s red meat sector, but ch…
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🥩👀QMS has launched the "Get in the Know. Celebrating the Positives of Red Meat 2025" toolkit, designed to help people share the benefits of Scotland’s red meat. 💪This easy-to-use resource offers clear, evidence-based facts on the nutritional value of red meat, highlighting its role in supporting children's growth, boosting immune systems, and building muscle. It also covers sustainable farming practices to show how red meat production contributes to a healthy environment. 📖The toolkit includ
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🥩👀QMS has launched the "Get in the Know. Celebrating the Positives o…
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Scotland’s red meat exports climb to a record £164 million as QMS heads to Anuga 2025
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Over the coming weeks we will be posting a steady stream of infographics and videos which communicate the Scottish red meat industry's positive environmental, animal welfare and nutrition credentials. First up is a video of Katrina Kennedy and dad Martin, who farm near Aberfeldy, who share the family's pride in the environmental role of their cattle which provide a habitat for wildlife and deliver a carbon capture role via the grassland they graze. Please share! #meatwithintegrity | Quality Meat
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The red meat industry here in Scotland is one of the most sustainable in the world. Share this great video with your followers to showcase the eco benefits of choosing to #makeitscotch and buying blue label Scotch Lamb PGI, Scotch Beef PGI and Specially Selected Pork with #fieldcred. | Quality Meat Scotland (QMS)
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The red meat industry here in Scotland is one of the most sustai…
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